Meridian
Gold
- DOLLAR$
- $13,334.58
When you send emails too often, people start to feel like they are being bothered. At first they may open one or two, but after a while they start ignoring them or moving them to the trash without reading. The open rate, which is the percentage of people who actually open your email, drops because readers lose interest when they get too many messages. Email works best when each message feels like it has something worth reading. Sending less but making each one count usually performs better. So do you think there is an ideal number of emails to send per week?
