Ask Why does my conversion tracking show duplicates?

[Brajet]

Conversion tracking records actions like purchases, sign ups, or downloads after someone clicks an ad. Sometimes the system counts the same action more than once, which creates duplicate numbers. This can happen if tracking codes are installed more than one time on the same page. It may also occur when two tracking tools measure the same action separately. For example, both a website script and an ad platform may record the same purchase. Checking where tracking codes are placed usually solves the problem. Could website updates sometimes create these duplicate signals?

 

[Newman]

This is better. It is always important for the marketers to double check to know if they are making mistakes or not. Ads should be placed once in order not to duplicate the results. Apart from that you should make sure that you are getting your websites updated to make it effective

 

[Luna Logics]

Website updates can definitely cause duplicate conversions. Even small changes like redesigning a page, adding new plugins, or updating checkout flows can accidentally duplicate tracking codes or trigger events more than once. For example, a developer might add a new script without removing the old one, or a tag manager could fire the same event twice after an update. It's a good idea to recheck all tracking after any site changes to make sure each action is only being recorded once.