Ask Why does Google Analytics show numbers that do not match what Facebook reports?

[Meridian]

This is a common confusion and it comes down to how each platform tracks data. Google Analytics records a visit when someone lands on your website. Facebook counts an action, like a click, on its own platform. These two things do not always line up because some people click a Facebook ad but close the page before it fully loads, so Analytics never registers the visit. There are also differences in how cookies and tracking tools work across different browsers. Neither platform is lying, they are just measuring different things. So what do you think is the best way for marketers to know which numbers to trust?