Ask Why does making a website load faster not always lead to better rankings on Google?

[Newman]

Website speed matters because visitors dislike slow pages, but many people exaggerate how much speed alone affects Google rankings. A fast website with weak content still gives visitors little reason to stay or return. I think some businesses spend too much money chasing technical improvements while ignoring poor writing, weak page structure, or content nobody actually cares about. Google mainly wants useful pages that answer searches properly. Speed supports that experience, but it cannot replace quality information. A website should feel both useful and smooth instead of focusing only on technical scores. So what do you think hurts rankings more today, slow websites or poor content quality?