Ask Why do subscribers open my emails only when there's a discount?

[Newman]

Many people love discounts because they feel like they are saving money, so they pay more attention to those messages. If the other emails feel too general or don't offer something useful, readers may skip them because they don't see any benefit. Some brands share tips, small lessons, or simple guides in regular emails so readers get something helpful even when there is no promotion. This builds interest over time. When people expect useful content, not just sales messages, they start opening more emails. Discounts can still be part of your plan, but they should not be the only reason people check their inbox. What type of non-discount content do you think keeps readers engaged?

 

[Luna Logics]

I think non-discount content works best when it's genuinely helpful or interesting like tips, how-to guides, behind-the-scenes stories, or quick hacks related to your niche. People open emails that teach them something, solve a problem, or entertain them, not just sell. Mixing this with occasional discounts keeps your audience engaged and makes them trust your emails rather than only waiting for a deal.