Ask Why do some platforms make it so difficult to understand where your results are actually coming from?

[Brajet]

Some platforms show you data that looks detailed but is actually incomplete. For example, a social media platform might tell you how many people saw your post but not how many of those actually visited your website or made a purchase. Tracking the full journey from seeing something to buying something requires connecting different tools together, and not all platforms make that easy. Some are also protective of their data because sharing too much would make it easier for businesses to move their spending elsewhere. Does the lack of clear data from platforms make it harder for small businesses to know if their marketing is actually working?