Ask Why do some paid ad campaigns burn through a budget fast without any clear sign of where the money actually went?

[Meridian]

Paid advertising can spend money quickly when the target audience is too broad or when the campaign settings are not well planned. Ads may be shown to many people who are unlikely to become customers. Without proper tracking, it can be difficult to understand which clicks were valuable and which were not. This often leaves businesses wondering where the budget went. Should tracking and measurement receive as much attention as creating the advertisement itself?