Ask Why do some marketers focus only on getting more visitors when the real problem is the page people land on?

[Brajet]

Getting more traffic feels like progress because the numbers go up and you can see movement. But if the page people land on is confusing, slow, or not convincing, those visitors will leave without doing anything. This is a problem with what is called conversion, which means turning a visitor into a buyer or a sign-up. More traffic to a broken page just means more wasted money. Why do so many marketing strategies still prioritize traffic numbers over fixing the actual experience people have when they arrive?