Why do clients often trust freelancers with strong personal brands more than freelancers with stronger technical skills?

[Btaliat]

Clients trust brand more than skill. That's why a freelancer should be thinking of building brands rather than building their skills. Doing this will make the clients to have interest in them. There are some clients that will pay a huge money to a freelancer that has a brand than the one that has a skill. Personal brands can as well attract international clients. What do you have to say about this? Share it in the comment section.