Ask When should I consider rrunning PPV campaigns to new items?

[Brajet]

At what point in time should I consider cutting off a campaign that contributes a majority of sales for a newer item despite it's low conversion rate? I'm worried that the lower-than-average PPV conversion rate might be hampering the products ability to rank organically for keywords since it is a factor in the ranking algorithm. From a profitability perspective, it's a little under break-even after 6 months and I'd like to improve this.

 

[Anthony Joshua]

Honestly, running PPV campaigns works best when the product or item is still fresh and not widely known. Early promotion helps you get ahead of competitors and reach users who are actively searching or browsing similar items. You don't want to wait too long because interest fades fast. Even a short, focused campaign can make a big difference in visibility and initial sales. Just make sure your offer is clear and compelling before starting.

 

[Felix😎]

Running PPV campaigns for new items can be a smart move, but the timing really depends on your goals and the product life cycle. If you want to create buzz and get fast sales, launching PPV right away could work well. But if you're aiming for long-term success, it might be better to build organic interest first before tapping into paid traffic. Either way, make sure you closely monitor performance and adjust your strategy as needed. There's no one-size-fits-all approach, so stay flexible and do what makes the most sense for your specific new item.