For a business owner that just want to launch a new business, it is better to get started with community management rather than social media. In social media, it is easier getting the trust of the people. With this, it is easier for the business owner to know more about people's reactions towards such a product and know the better way to address whatever things users may feel about it.
In addition, he may get feedbacks on the products as well.
In addition, he may get feedbacks on the products as well.