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Designing display ads feels like setting up a trail of breadcrumbs for someone to follow. I want the viewer's eyes to naturally land on the call to action without getting lost along the way.
I've tried using arrows and lines pointing toward the CTA. I also experimented with contrasting colors and spacing to make the button stand out., I played with the placement of images and text to create a visual path.
Each method changed how people engaged, and I'm still learning what works best.
What visual cues do you use in display ads to guide the viewer's eyes to the CTA?
I've tried using arrows and lines pointing toward the CTA. I also experimented with contrasting colors and spacing to make the button stand out., I played with the placement of images and text to create a visual path.
Each method changed how people engaged, and I'm still learning what works best.
What visual cues do you use in display ads to guide the viewer's eyes to the CTA?
