Ask What visual elements tend to boost CTR in display ads?

[SuperAffiliateX]

My cat just walked across my keyboard and almost launched a campaign with a $10,000 daily budget. I guess that's one way to boost impressions.

I've been playing around with display ads for a while. I tried swapping out colors, tested a few wild fonts, and even used a photo of my dog wearing sunglasses. Some ads get clicks, others seem completely invisible. I keep tweaking headlines and images, hoping something will finally stick.

Now I'm staring at my analytics dashboard, wondering if there's a secret sauce I'm missing. What visual elements tend to boost CTR in display ads?

 

[Kimivegas]

Here are two things I use to increase CTR & conversion rates.

1) If you are running a video ad for advertsing Ecom products then the first 3 seconds of the video should contain a wow factor. Remember, people are in to scrolling mode so the wow factor makes them stop & watch your ad.

2) If you are running an image ad or an ad to promote any kind of service then the ad should contain an irrestible No Brainer offer so that more people will be tempted to check the ad.