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I'm a bit confused about how to get a clear picture of publisher audience demographics. I've tried looking at basic stats on publisher sites and used some general analytics tools. I gathered data on age, gender, and interests, but it feels incomplete.
I also checked reports from a few ad platforms to compare what they show. I've spent time trying to piece together different data sources to understand the audience better. Even with all that, I'm not sure if I'm using the best tools or methods.
What tools or methods do you use to analyze publisher audience demographics?
I also checked reports from a few ad platforms to compare what they show. I've spent time trying to piece together different data sources to understand the audience better. Even with all that, I'm not sure if I'm using the best tools or methods.
What tools or methods do you use to analyze publisher audience demographics?
