Ask What tools do you use to do a marketing audit for a new client?

[Meridian]

A marketing audit means reviewing everything a client is doing online to find what is working and what is not. Semrush and Ahrefs are useful for checking how the website is performing in search results and what keywords it ranks for. Google Analytics shows how many people visit the site and what they do when they get there. Google Search Console tells you if the site has any technical errors that stop it from showing up in search. What tools do you think are most useful when doing a marketing audit for a new client?