Ask What should a weekly paid search report include when you are reporting to a client?

[Meridian]

A weekly paid search report should cover the basics clearly. Start with how much was spent and how many clicks and impressions the ads got. Then show how many people took the action you wanted, like filling a form or buying something. Include the cost per conversion so the client knows what each result is costing them. You should also flag anything unusual, like a sudden drop in clicks or a keyword spending too much without results. What do you usually include in your weekly paid search reports for clients?

 

[Daniel084]

Clients usually get confused if a report has too many numbers. A good weekly document should focus only on the main numbers like money spent and actual results. Giving them too much information can make them ignore the message completely. Simple updates make the whole process much better for everyone.

 

[Edward22]

Just showing data is never enough for a proper update. The numbers need a clear explanation so the reader understands what happened during those seven days. If clicks drop suddenly, the report must state why that happened. Providing reasons for changes builds trust and keeps the communication very honest.

 

[Felix😎]

Cost per conversion is the most important detail to highlight. People paying for ads want to know exactly how much they pay for one customer. Highlighting this amount early makes the presentation very useful. They care about their profit first before looking at anything else like impressions or general clicks.

 

[Brendan]

Using simple charts makes weekly updates much easier to read. Long paragraphs full of numbers often cause confusion for readers who lack technical knowledge. A small graph showing the daily spend can explain everything in just ten seconds. Visual elements tell the story faster than plain text ever could.

 

[Dominic87]

Weekly reports do not need to be extremely long or deep. They are just quick check-ins to ensure no budget is wasting away. Saving the biggest analysis for the end of the month makes more sense. Short summaries keep expectations clear without creating unnecessary stress for the person reading.