Messages that once brought in plenty of interest can suddenly stop getting attention, even without any change in the product or the price. This usually happens when people have seen the same words too many times and stop noticing them. A marketer facing this might try changing the wording, using a new picture, or speaking to a different problem the customer has. Testing small changes often works better than starting completely from scratch. What do you do first when a message that used to work suddenly goes quiet?
Ask What should a marketer do when the same message stops working after a while?
- Thread starter Newman
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