Ask What should a marketer do when a plan that worked before stops working now?

[Brajet]

Marketing plans that once worked well can suddenly stop bringing results, and this happens more often than people expect. The first step is to look closely at what changed, whether it is the audience, the platform, or the way people respond to ads now. Testing small changes instead of starting completely over often reveals what is missing. Sometimes the message itself needs a fresh angle, even if the product has not changed. What causes a good marketing plan to stop working?