Ask What should a marketer do when leadership wants instant results from a long term strategy?

[Newman]

This is a common struggle in marketing because leadership often wants numbers to prove success right away, even when the strategy in place is designed to grow slowly over time. The best approach is to explain clearly what results can realistically be expected at each stage, and to share smaller progress signs along the way so leadership can see that things are moving forward. Setting honest expectations early can prevent pressure later. What would you tell leadership in a situation like this?