When a post starts getting a lot of negative comments, the first thing to do is stay calm instead of replying with anger or deleting everything right away. Reading through the comments shows if the anger is about a real mistake in the post or if people are just reacting without thought. Replying politely to real concerns while ignoring comments that only insult can protect the brand image better than silence. How should a marketer handle backlash on a post the right way?