Ask What should a marketer do when a post does well but gets copied by another brand?

[Brajet]

When a post does well and another brand copies it, the best thing a marketer can do is keep creating instead of getting upset about it, since copying often means the idea was strong. Reporting it makes sense only if the copy uses the exact same words or images without permission, but ideas cannot be owned by anyone. Staying original and consistent will always matter more than one copied post. What would you do if a competitor copied your idea?