Ask What should a marketer do when a new product gets no attention at first?

[Brajet]

A new product getting no attention at first is more common than people expect, and it does not always mean the product is bad. The marketer should look at where it was shown, who saw it, and whether the message clearly explained what the product does. Sometimes a small change in the picture or the words used can bring in the attention that was missing. Giving up too early can waste a good product. What usually helps a quiet launch pick up?