Ask What should a business do if their numbers look good but sales are not increasing?

[Meridian]

This usually means something in the process is missing between attention and actual buying. The business should look closely at their offer, pricing, and how easy it is for someone to complete a purchase. Sometimes the problem is not the marketing itself but what happens after someone clicks. Testing small changes one at a time can help find where people are dropping off. What do you think usually causes this gap between attention and real sales?