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I've been wondering how much A/B testing really helps when choosing publishers for native ads. I've run a few tests comparing different sites to see which ones bring better engagement. Sometimes the results are clear, and other times they feel all over the place.
I usually set up campaigns with varied publisher selections and track clicks and conversions. I try to analyze which publishers perform best for specific audiences. Even after doing this, I'm not sure if I'm using A/B testing to its full potential in this area.
What role does A/B testing play in optimizing publisher selection for native ads?
I usually set up campaigns with varied publisher selections and track clicks and conversions. I try to analyze which publishers perform best for specific audiences. Even after doing this, I'm not sure if I'm using A/B testing to its full potential in this area.
What role does A/B testing play in optimizing publisher selection for native ads?
