Brajet
Emerald
- DOLLAR$
- $14,621.82
Pop-under ads are a type of online advertising that opens a new browser window behind the current one, appearing only when the main window is closed or minimized. In India, the Cost Per Mille (CPM) for pop-under ads is relatively low compared to other formats, typically ranging from $0.10 to $0.50 depending on the niche, traffic quality, and device type. While pop-unders can generate high impressions and visibility, they are often seen as intrusive and may result in a poor user experience. However, for advertisers targeting volume and for publishers with high traffic, pop-unders can still offer a cost-effective way to monetize. Despite their declining popularity, they remain common on entertainment and file-sharing websites in India.