Ask What is the advantage of setting a high CPM bid when buying pop under traffic?

[Brajet]

Assuming you're buying pop under traffic on RON (run of network), setting a high CPM bid could give you access to higher quality websites.

RON traffic in large countries like the US can literally have thousands of websites where your pop under ads are shown. After running some traffic you can see that a good portion of these sites aren't going to be profitable for you, leaving you with a handful of quality sites. To get more traffic on these sites that are working for you, you'd have to increase your bid.

When just starting a new campaign you're bidding against people that have already excluded the low-quality sites from their campaign and have raised their bids on the higher quality sites. To get this higher quality traffic you have to set a higher CPM bid.

 

[Anthony Joshua]

I've noticed that when you raise your CPM bid, you get better traffic quality for pop under campaigns. On RON traffic, there are tons of sites showing your ads, but not all of them are profitable. The high-performing sites usually have higher bids from other advertisers, so if you want a chance to appear there, you need to match or exceed their CPM. It's a way to focus your spend on traffic that's more likely to convert instead of scattering it everywhere.

 

[Felix😎]

A higher bid shows the ad network you're willing to pay more for quality impressions, which can lead to your ads being shown more often. This increased visibility can translate to more clicks and conversions for your affiliate offers. Additionally, a higher CPM may signal to the network that your ads are high-performing, allowing you to get better placement and targeting. Of course, you'll need to balance the cost-per-acquisition to ensure profitability, but an aggressive CPM bid can be a strategic move to gain an edge with pop under traffic.