Ask What negative keywords do most digital marketers forget to add when starting out?

[Meridian]

The most commonly missed ones are words like "free," "jobs," "course," "salary," and "how to." These bring in people who are researching or looking for employment, not buying. For example, if you sell accounting software, someone searching "accounting software jobs" is not your customer. New marketers often focus only on what to target and forget to block what is irrelevant. Reviewing your search terms report regularly helps you catch these. What negative keywords have you found most useful to add early on?