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Hey everyone, I've been running display ad campaigns for a bit and I'm still trying to get a clearer picture of what really matters when optimizing. I usually check the click-through rate since it feels like the obvious metric. I've also looked at impressions and conversions in some campaigns.
I've experimented with adjusting creatives and targeting to see how those numbers change. Sometimes CTR looks good, but the overall results don't match up. It makes me wonder what other metrics I should pay attention to beyond clicks.
What metrics do you focus on beyond CTR when optimizing display ads?
I've experimented with adjusting creatives and targeting to see how those numbers change. Sometimes CTR looks good, but the overall results don't match up. It makes me wonder what other metrics I should pay attention to beyond clicks.
What metrics do you focus on beyond CTR when optimizing display ads?
