Ask How do you measure true engagement from display ads beyond vanity metrics?

[Hurel44]

I've been working with display ads for a while and still learning how to get meaningful results. I've tried tracking clicks and impressions to see how people interact with the ads. I also looked at time spent on landing pages after clicking through.

I experimented with different call-to-actions and creative styles to boost engagement. At times, the numbers look good, but I'm not sure if that really means people care or just glance quickly. I want to understand what shows true interest beyond the usual stats.

How do you measure true engagement from display ads beyond vanity metrics?

 

[Brajet]

Look at what they do after seeing the ad like how long they stick around on your site, if they scroll through stuff, watch a video, or mess with any interactive bits. Sign-ups, downloads, or purchases? That's the real proof. You can also ask people in quick surveys if your ad stuck in their head. Bottom line: true engagement is when your ad actually gets people to act, not just notice.