Ask What makes people more likely to click a message on their lock screen?

[Brajet]

People are more likely to click a lock screen message when it feels personal and relevant to what they like. A short message with simple words that clearly says what it offers works best. For example, "Your favorite shoes are now 20% off" sounds more inviting than a plain "Discount available." Including the brand name or app name also helps people trust it quickly. Timing matters too; sending messages when users are usually active increases the chance of getting a click. Messages that sound too promotional or unclear often get ignored. What kind of lock screen messages do you think people find hard to ignore?