People click on ads when something immediately speaks to a problem they already have or a thing they already want. If the image catches their eye and the words feel like they are talking directly to their situation, they will stop scrolling. Ads that are too general or too salesy tend to get ignored. A good ad feels less like a sales pitch and more like someone saying "hey, this might be exactly what you need." The message, the image, and the timing all have to line up. What do you think is the single biggest reason people ignore most ads they see online?
Ask What do you think causes people to click on an ad rather than just scroll past?
- Thread starter Newman
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