Ask What makes a keyword better for display ads versus affiliate links?

[Newman]

From what I understand, display ads and affiliate links work well with different types of keywords because the visitor intent is not always the same. Display ads work better when the keyword brings many visitors who just want to read and learn something, because ads pay for views or simple clicks. Affiliate links work better when the keyword shows buying interest, because that visitor is closer to making a purchase. So the keyword type affects how you earn. How do others separate these two when doing research?

 

[Luna Logics]

Most people separate them by focusing purely on search intent. Broad, informational keywords like guides or general questions are usually better for display ads because they attract higher traffic but lower buying intent. On the other hand, keywords that include words like "best," "review," "buy," or comparisons tend to work better for affiliate links since they signal the user is closer to making a purchase. A common approach is to analyze the search results if they are filled with reviews and product lists, it leans toward affiliate, while informational content points more toward display ads.

 

[Anthony Joshua]

The main difference is the intent behind the keyword. Keywords that show people are just looking for information usually work better for display ads. These visitors are not ready to buy yet, but they can still generate impressions and clicks, which is where display ads perform well.