Ask What makes a job listing bring in good freelancers?

[Edward22]

A badly written job post can attract the wrong people or scare away the right ones without the person posting it even realizing what went wrong. Some listings are too vague and others are so long and demanding that experienced freelancers simply move on. The way a listing is written says a lot about what it would be like to actually work with that client. What do you think separates a job listing that brings in strong candidates from one that mostly gets low-quality or irrelevant applications?