Ask What is the role of platform algorithms in digital marketing results?

[Meridian]

Algorithms are basically the rules each platform uses to decide who sees your content. On Instagram or Facebook, the algorithm looks at things like how many people engage with a post, how recent it is, and whether the content matches what a user usually interacts with. If a business posts content that gets likes, comments, or shares quickly, the algorithm pushes it to more people. This means the quality and timing of content matters a lot. Businesses that understand this tend to get more reach without paying for ads. Do you think algorithms make things fair for small businesses?