A testimonial is basically a customer saying something good about a product or service, and it carries a lot of weight in digital marketing. When people see real feedback from other buyers, they feel more confident about spending money. It reduces doubt. Most people check reviews before they buy anything online, so having positive testimonials on a website or social page can directly affect sales. Video testimonials tend to work even better because they feel more real and personal than a few typed words. How much do customer reviews influence your own buying decisions online?
Ask What is the role of testimonials in digital marketing?
- Thread starter Meridian
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