Ask What is the role of 'personalization' beyond just using a name?

[Brajet]

Personalization means tailoring emails based on what subscribers like or do, not only adding their first name. For example, if someone clicks on fitness content, you can send more emails about fitness topics. This shows you understand their interests. You can also send offers based on past purchases. When emails match what people care about, they are more likely to open and read them. Could deeper personalization increase engagement more than simple name tags?