Ask What is the ideal anchor text strategy within clusters?

[Meridian]

Anchor text is the clickable words used for links, and in content clusters, these words should clearly describe the page they are linking to. For example, instead of writing click here, it is better to use words like email marketing tips or SEO basics guide. This helps search engines understand what the linked page is about and also helps readers know what they will see when they click. Good anchor text makes the cluster more organized and easier to understand. Should anchor text be short and direct or slightly descriptive?