Ask What is the difference between search intent and keyword volume and which matters more in paid search?

[Newman]

Search intent is the reason someone performs a search, while keyword volume shows how many times a keyword is searched during a month. A keyword can have thousands of searches but still bring poor results if people are only looking for information and not ready to buy. A keyword with fewer searches may perform better if users are ready to take action. Because of this, understanding user intent often matters more than focusing only on search numbers. Do you think search intent should be the main focus when choosing paid search keywords?