A search campaign shows your ads only when someone types a specific keyword into Google. You control which searches trigger your ad. A performance max campaign is different because Google controls everything. You give it your images, headlines, and budget, and it decides where to show your ads, whether that is YouTube, Gmail, Search, or Display. Performance max is more automated and covers more ground, but you give up a lot of control. Search campaigns are more focused and easier to manage. So what do you think works better for a business that wants more control over where its ads appear?
Ask What is the difference between a search campaign and a performance max campaign in Google Ads?
- Thread starter Brajet
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