Ask What is the difference between a Google Ads campaign that scales well and one that hits a ceiling?

[Newman]

A campaign that scales well means you can increase your budget and still get good results. The reason this works is usually that the keywords are broad enough to reach more people, and the landing page converts visitors well at any volume. A campaign that hits a ceiling stops improving no matter how much you spend. This often happens when the audience is too small or the keyword list is too narrow. Scaling also depends on how competitive the market is. What do you think stops most campaigns from growing beyond a certain point?