Ask What is the connection between digital marketing and user experience on a website?

[Newman]

Digital marketing brings people to your website, but user experience is what keeps them there. If your ads or social media posts bring a hundred visitors to your site and the site is slow, confusing, or hard to read, most of those visitors will leave without doing anything. That means your marketing effort is wasted. A good website makes it easy for a visitor to understand what you offer and take action. So digital marketing and user experience work together. One brings the traffic, and the other converts that traffic into real results. How much attention do you think businesses give to website experience when running digital campaigns?