Brand equity means the value that people attach to a name or a logo. It is built over time through repeated positive experiences and consistent messaging. Digital marketing contributes to this by showing up regularly in places where your audience spends time online. When people keep seeing your brand and the message is always clear and trustworthy, the brand starts to feel familiar and reliable. That familiarity has real value because people are more likely to choose a brand they recognize over one they have never heard of. How long do you think it takes for digital marketing to make a real impact on brand perception?