Ask What is the bounce rate for Amazon Simple Email Service (SES)?

becky Brown

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The bounce rate for Amazon Simple Email Service (SES) is typically low if you maintain a clean email list. Amazon SES enforces strict policies to ensure high deliverability. You should monitor your email list regularly to remove invalid addresses. You can use Amazon SES's feedback loops to track bounces. You should keep the bounce rate below 5% to avoid issues with your account. You must verify email addresses before sending emails through SES. Maintaining a good sender reputation is essential for SES performance. You can achieve a low bounce rate by following best practices and using email verification tools.
 
In Amazon SES, a healthy bounce rate is below about 2 %, and SES recommends staying under 5 % to avoid problems. If your rate goes above these thresholds, SES may place your account under review or even pause sending until the issue is fixed. �
AWS Documentation
So there isn't one universal "bounce rate for SES" , it is a metric you must monitor for your own emails, and keeping it low (ideally under 2 % hard bounces) helps maintain good deliverability and avoid SES enforcement actions. �
 

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