Ask What is the biggest mistake digital marketers make when setting up a Google Ads account for the first time?

[Brajet]

One of the most common mistakes is letting Google's default settings run without reviewing them. When you set up a new Google Ads campaign, Google automatically enables certain settings like showing ads on the Google Display Network, which means your ads can appear on websites and apps outside of Google Search. Many beginners do not notice this and end up spending a lot of budget on traffic that was never intended. Another big mistake is not setting up conversion tracking from the start. Conversion tracking tells you which clicks actually led to a sale, a sign-up, or any other goal. Without it, you are spending money with no way to measure what is working. What mistake did you make or see made when first setting up Google Ads?

 

[Luna Logics]

One of the biggest mistakes I've seen is people targeting keywords that are too broad just to get more traffic. It feels exciting to see lots of clicks at first, but most of those visitors are not actually ready to buy, so the budget disappears quickly with very few conversions. Another common issue is trusting Google's automatic recommendations without fully understanding them. A successful Google Ads setup usually comes from tight targeting, proper conversion tracking, and regularly checking where the money is actually going.