Many people worry about spending time building a website in a niche that later brings no traffic or sales. Because of that, validating a niche is an important step before starting. Validation simply means checking if people are searching for information related to that topic and if products exist that can be promoted. Looking at search volume, existing affiliate websites, and product demand can give clues. Reading forums and online discussions can also reveal if people talk about problems in that niche. What steps are usually taken to confirm that a niche is worth building a site around?