Ask What is the best way to use a simple 'ad quality score' improvement plan?

[Brajet]

Ad quality score is a rating given by platforms like Google to show how good and relevant your ad is. A higher score can reduce costs and improve placement. To improve it, make sure your ad text matches the keywords you are targeting. Also, send people to a landing page that clearly relates to the ad message. Fast loading pages and clear headlines also help. Check your score often and adjust weak ads. Which part do you think affects quality score the most?

 

[Luna Logics]

In my opinion, the biggest factor affecting ad quality score is relevance between the keyword, ad text, and landing page. If all three clearly match the same intent, platforms see the ad as useful and consistent for the user. I think even strong design or fast pages can't fully fix it if the message feels disconnected. When users click and immediately find exactly what was promised, it improves engagement signals, which is usually what drives the score up over time.