When sending SMS campaigns to people in different time zones, timing can make a big difference. It is better to send messages when people are usually awake and active, like in the morning or early evening. The best way to do this is by dividing your contact list based on their countries or regions. Many SMS tools allow you to set automatic delivery times, so messages reach each group at the right local time. This helps avoid sending texts at midnight or very early in the morning. How do you usually decide the best time to send your messages?