Ask What is the best way to handle expired memberships?

[SuperAffiliateX]

I run a membership site but I'm not sure what to do when memberships expire. Should I send reminders before they end? Should I offer discounts to renew? I don't want to lose members, but I also don't want to be too salesy on the members. Some sites lock content immediately, while others give a grace period. I want a fair and effective way to handle this. What is the best way to handle expired memberships?