Online readers do not like long blocks of text. It is better to use short paragraphs with clear sentences. Each paragraph should focus on one main idea and move smoothly to the next. Subheadings help readers know what the section is about before reading. Simple words and clear examples make the message stronger. Space between paragraphs also makes the page look clean and inviting. When text is easy to scan, people stay longer and trust your content. What formatting style keeps readers engaged the most?