Link building means getting other websites to include a link that points back to your website. Google treats these links like votes of confidence. When many trusted websites link to you, Google sees your site as more reliable and tends to rank it higher in search results. Not all links carry the same value though. A link from a well-known website in your topic area means more than a random link from an unrelated site. Building links takes time, but it is one of the strongest ways to improve where your website shows up on Google. Why do you think so many websites still struggle to earn quality backlinks?